Replica products enjoy quite a substantial share in the global consumer market, being a step ahead in the developing countries but not too far behind in developed countries. They form the bridge between buying the most costly branded products and not buying them at all-because of the pocket. They thus cater to the aspiring middle income group who are constantly in pursuit to climb up the ladder higher. As long as they can catch up the ones who can afford to have the branded fashion products on the go, they are not left with a choice but to satisfy with the duplicate products.
How can replicas replace originals?
Well the answer lies in being the perfect copycat! One has to copy the original products to the best possible extent and then manufacture the replica. The best part is that there are not just machines but also a lot of software applications available today that can help in this process of exact replication. With these, even a novice can bring out a look-alike of a Gucci, Louis Vuitton or Yves Saint Laurent product that will be hard to identify!
Since they are very close look-alikes, a layman can hardly catch them! That is why they have a persistent market where hardly can one challenge a person in possession of a fashion product as to whether the brand is original or duplicate! Only an expert eye can get the difference noted that is very minute and well-crafted to be covered up by the manufacturer.
The only issue that comes in is that of quality which is transpired down to durability. The manufacturers of replica handbags have only one target to achieve- keeping the cost low! In order to do that, they hardly give a care to ascertain the quality anywhere near to the original products. The fact that a huge volume of these go to the developing nations where people are either not so aware or ready to compromise on quality act in advantage to the manufacturers in this respect. However, if one considers the gradually growing market of replica handbags in the developed world, one may be sure that the going may not be so easy here as consumers are much more aware and have a different psyche towards the products that they buy than those in the developing nations.
How quality can be accommodated?
In order to deliver quality, one thing is important and that is a constant surveillance for the standard parameters. This adds to the cost of manufacturing thereby defeating one of the objectives- that of keeping the cost low! To ascertain quality, not only the parameters have to be met but also an added manpower will only make the price go up. This may not be acceptable to many manufacturers since their edge over the competitors will get spoiled.
But when venturing in the developed nations’ markets, this becomes an important criterion. The consumers here are far more knowledgeable and aware about the quality aspects. Hence, the only way out that remains for the manufacturers is to divide the market between quality conscious ones and not being so.